“…Decision making effectiveness can bring about organizational durability and prosperity. Thus, the effective employment of the appropriate strategic decisions can help to ensure the process viability of a business (Moundalexis & Nag, 2013;Walczak, Kellogg & Gregg, 2010). Hence, in the Business Intelligence (BI) literature, there are three approaches relating to storing data in a Data Warehouse (DW): the top down approach (Raffaeà, Leonardi, Marketos, Andrienko, Andrienko, Frentzos, Giatrakos, Orlando, Pelekis, N., Roncato & Silvestri, 2011;Tryfona, Busborg & Christiansen, 1999), the bottom up approach (Kimball, Reeves, Ross & Thornthwaite, 1998) and the middle out approach (Sapia et al, 1998;Eckerson, 2007;Yao & Wang, 2009).…”