A Mass Communication Model of Stimulus Response Relationships: An Experiment in Leaflet Message Diffusion

Fleur, Melvin L. De

doi:10.2307/2786100

Cited by 17 publications

(7 citation statements)

References 9 publications

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“…The theory, however, expounds that reception of a specific stimulus can be physiologically coupled with the creation of a particular reaction or response [ 70 ]. De Fleur [ 18 ] empirically explored that the increase of stimulus intensity generates a greater level of response regarding dropping leaflets on a community to convey information. Treisman [ 70 ] also documented that any stimulus can be interconnected to any response by any concurrent state of affairs.…”

Section: Conceptual Framework and Hypotheses Developmentmentioning

confidence: 99%

Effects of misinformation on COVID-19 individual responses and recommendations for resilience of disastrous consequences of misinformation

Barua

Aktar

et al. 2020

Progress in Disaster Science

306

223

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The proliferation of misinformation on social media platforms is faster than the spread of Corona Virus Diseases (COVID-19) and it can generate hefty deleterious consequences on health amid a disaster like COVID-19. Drawing upon research on the stimulus-response theory (hypodermic needle theory) and the resilience theory, this study tested a conceptual framework considering general misinformation belief, conspiracy belief, and religious misinformation belief as the stimulus; and credibility evaluations as resilience strategy; and their effects on COVID-19 individual responses. Using a self-administered online survey during the COVID-19 pandemic, the study obtained 483 useable responses and after test, finds that all-inclusive, the propagation of misinformation on social media undermines the COVID-19 individual responses. Particularly, credibility evaluation of misinformation strongly predicts the COVID-19 individual responses with positive influences and religious misinformation beliefs as well as conspiracy beliefs and general misinformation beliefs come next and influence negatively. The findings and general recommendations will help the public, in general, to be cautious about misinformation, and the respective authority of a country, in particular, for initiating proper safety measures about disastrous misinformation to protect the public health from being exploited.

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Section: Conceptual Framework and Hypotheses Developmentmentioning

confidence: 99%

Effects of misinformation on COVID-19 individual responses and recommendations for resilience of disastrous consequences of misinformation

Barua

Aktar

et al. 2020

Progress in Disaster Science

306

223

View full text Add to dashboard Cite

show abstract

“…According to this theory, the creation of a particular response or reaction is linked with the reception of that specific stimulus. According to De Fleur (1956), as the stimulus intensity increases, the level of response becomes magnified regarding dropping leaflets on the general population to convey information. Treisman (1960) also stated that any stimulus could be linked to any response by any concurrent state of affairs.…”

Section: Stimulus-response Theorymentioning

confidence: 99%

Is COVID-19 Immune to Misinformation? A Brief Overview

Ali

Khalid

Zahid

2021

ABR

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During the current COVID-19 pandemic, misinformation is a major challenge, raising several social and psychological concerns. This article highlights the prevailing misinformation as an outbreak containing hoaxes, myths, and rumours. In comparison to traditional media, online media platforms facilitate misinformation even more widely. To further affirm this ethical concern, the researchers cite relevant studies demonstrating the role of new media in misinformation and its potential consequences. Besides other significant psychosocial impacts, such as xenophobia, psychological distress, LGBT rights violation, gender-based violence, misinformation is undermining healthcare workers' psychological health and their efforts to mitigate the impact of COVID-19. In view of the adverse consequences of misinformation, this article addresses it as a massive ethical challenge during the current outbreak. Thus, the researchers make relevant suggestions to evaluate misinformation sources and mitigate the psychosocial impacts attributed to misinformation during crises. They include forming mental health teams comprising of psychologists, psychiatrists, and trained paramedical staff; rapid dissemination of authentic and updated COVID-19 situation reports regularly; establishing helpline services; and recognizing a broader range of personal needs. All health authorities should make clear that they are listening and responding to public concerns. Much effort is needed to counteract COVID-19 misinformation.

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“…Indeed, only 10 percent of prisoner respondents in 1951 said that they chose to surrender because of their exposure to leaflets (Kim and Johnson, 1951). In addition, peacetime experiences based on the effectiveness of the messages in the US homeland may be difficult to transfer to wartime field experiences and to different cultures (De Fleur, 1956). In view of the lack of any experimental evidence, the present study must assume that the Cold War frame may have been equally inappropriate for both Korean civilians and North Korean soldiers.…”

Section: Discussionmentioning

confidence: 99%

Propaganda leaflets and Cold War frames during the Korean War

Hong

2017

Media, War & Conflict

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In the history of world wars, the Korean War (1950–1953) was not a forgotten war but the apogee of a propaganda war. By analyzing the contents of propaganda leaflets distributed during the Korean War, this study explored which frames were dominantly employed. The resulting findings were that the frames of ‘demoralization’ (25.7%) and ‘encouraging surrender’ (24.4%) were the most frequently used during the overall war period. Furthermore, the dominant frames varied depending upon the target audiences and language used. In terms of functional frames, the leaflet messages corresponded to definition and causal interpretation (22.8%), moral judgement (26.2%) and solution (49.9%). Interestingly, Chinese and North Korean leaflets preferred the imperialist frame to the Cold War frame even though the US and South Korean leaflets more heavily used the Cold War frame when they referred to foreign troops. Moreover, thematic frames (91.4%) were more widely used than episodic frames (8.6%) in the samples.

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A Mass Communication Model of Stimulus Response Relationships: An Experiment in Leaflet Message Diffusion

Cited by 17 publications

References 9 publications

Effects of misinformation on COVID-19 individual responses and recommendations for resilience of disastrous consequences of misinformation

Effects of misinformation on COVID-19 individual responses and recommendations for resilience of disastrous consequences of misinformation

Is COVID-19 Immune to Misinformation? A Brief Overview

Propaganda leaflets and Cold War frames during the Korean War

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