“…Previous studies suggest that the public has a very limited awareness of this breadth or diversity of bee species (Wilson et al, 2017). Studies have investigated knowledge in a number of groups, including farmers and growers (Hanes et al, 2018; Tarakini et al, 2020), master gardeners (Kalaman et al, 2020), consumers (Khachatryan & Rihn, 2018), beekeepers (Maderson & Wynne‐Jones, 2016; Penn et al, 2019), and students (Penn et al, 2020; Schlegel et al, 2015), but find that knowledge and awareness are consistently low (e.g., Elisante et al, 2019; Penn et al, 2020; Sawe et al, 2020; Wilson et al, 2017). Furthermore, people tend to have better knowledge of honey bees than of other bee species (Hall & Martins, 2020; Kasina et al, 2009; Wilson et al, 2017), even though they are not representative of most species or of native bees in many parts of the world (Colla & MacIvor, 2017).…”