Pulses of the steroid hormone ecdysone function as temporal signals to coordinate the development of both larval and adult tissues in Drosophila. Ecdysone acts by triggering a genetic regulatory hierarchy that can be visualized as puffs in the larval polytene chromosomes. In an effort to understand how the ecdysone signal is transduced to result in sequential gene activation, we are studying the transcriptional control of E74, an early gene that appears to play a regulatory role in the hierarchy. Northern blot analysis of RNA isolated from staged animals or cultured organs was used to characterize the effects of ecdysone on E74 transcription. Ecdysone directly activates both E74A and E74B promoters. E74B mRNA precedes that of E74A, each mRNA appearing with delay times that agree with their primary transcript lengths and our previous transcription elongation rate measurement of -1.1 kb/min. The earlier appearance of E74B transcripts is enhanced by its activation at an -25-fold lower ecdysone concentration than E74A. E74B is further distinguished from E74A by its repression at a significantly higher ecdysone concentration than that required for its induction, close to the concentration required for E74A activation. These regulatory properties lead to an ecdysone-induced switch in E74 expression, with an initial burst of E74B transcription followed by a burst of E74A transcription. We also show that the patterns of ecdysone-induced E74A and E74B transcription vary in four ecdysone target tissues. These studies provide a means to translate the profile of a hormone pulse into different amounts and times of regulatory gene expression that, in turn, could direct different developmental responses in a temporally and spatially regulated manner.[Key Words: Ecdysone; transcription; metamorphosis; Drosophila; timing; steroid hormones] Received January 16, 1991; revised version accepted March 15, 1991.Steroid hormones provide higher organisms with a systemic signaling system that coordinates the growth and development of different tissues. In the fruit fly, Drosophila melanogaster, this function is provided by the steroid hormone 20-hydroxyecdysone (henceforth referred to as ecdysone), which acts throughout the life cycle to synchronize tissue-specific developmental changes (Richards 1981a). Pulses of ecdysone are released into the hemolymph during each of the six developmental stages of Drosophila: (1) in the middle of embryogenesis, (2,3) preceding the first and second-instar larval molts, (4) at the beginning of metamorphosis in late third-instar larvae, (5)preceding head eversion in prepupae, and (6) during pupal development (Richards 1981b). The most extensively studied pulse of ecdysone, at the onset of metamorphosis, serves as a temporal cue to synchronize a complex pattern of behavioral, genetic, and morphological changes that culminates in the formation of the adult fly. In triggering metamorphosis, ecdysone activates two divergent developmental pathways: The larval tissues are histolyzed, having served their functi...