“…For instance, SMEs in UAE contribute nearly 60% of the total GDP growth in the country, while in the Kingdom of Bahrain, SMEs contribute 30% of the total GDP (Ali et al, 2020). However, the reasons for low performance of SMEs in the majority of developing nations may refer to the shortages of needed resources, limitations of managerial expertise, lack of entrepreneurial spirit, necessity for quick adaptation of technology, improper market orientation, insufficient experience and skills in marketing, and poor adoption of quality management (Adebowale & Agumba, 2021; Chakraborty et al, 2019). Therefore, the low performance of SMEs in Saudi Arabia represents a critical issue that dominates the concerns among business owners and managers and correspondingly demands high attention in the academic research that may help alleviate the case.…”