A Meta-analysis of the Antecedents and Outcomes of Consumer Foreign Country Image Perceptions: The Moderating Role of Macro-level Country Differences

Leonidou, Leonidas C.; Aykol, Bilge; Samiee, Saeed; Korfiatis, Nikolaos

doi:10.1007/s11575-022-00482-1

Cited by 8 publications

(2 citation statements)

References 121 publications

(157 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Although EMFs enjoy brand loyalty in their home markets (e.g., Anadolu Efes in Turkey, Tata in India), their brands face significant challenges in international markets due to the negative COO effects associated with them. Scholars argue that EMFs have a liability of origin compared with DMFs because the home countries of EMFs are not as wealthy or advanced as the home countries of DMFs (Bartlett and Ghoshal 2000;Leonidou et al 2022). Empirical findings support this argument.…”

Section: The Impact Of Brands In International Expansionmentioning

confidence: 98%

Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning

Sainam,

Bahadir

2024

Journal of International Marketing

View full text Add to dashboard Cite

Over the last decade there has been significant interest in international expansion of emerging market firms (EMFs) due to their distinctive patterns compared to developed market firms (DMFs). In this paper, the authors develop an analytical model to generate prescriptive insights for pricing strategies when EMFs enter new foreign markets. Grounded in the international marketing and organizational learning literatures, the model accounts for local and multinational competition, the influence of country-of-origin effects and the role of organizational learning in foreign markets. The results suggest that when an EMF enters a host market with a local competitor, they could generate higher profits even when charging a lower price than the local competitor. Additionally, we find that DMFs enjoy greater profitability than EMFs in foreign markets as a result of positive country-of-origin effect. Finally, we propose and validate the use of organizational learning as a process EMFs can use to surmount the negative impact of country-of-origin effects and achieve greater profitability than DMFs.

show abstract

Section: The Impact Of Brands In International Expansionmentioning

confidence: 98%

Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning

Sainam,

Bahadir

2024

Journal of International Marketing

View full text Add to dashboard Cite

show abstract

“…Country image of food origin can influence consumers' evaluation of food safety, food quality and purchase intention in various food categories including fresh fruit (e.g. Feng et al, 2021;Yeh et al, 2010;Wu et al, 2021;Leonidou et al, 2022). In general, a positive country image can shape positive expectations about foreign products and enhance willingness to buy (e.g.…”

Section: Introductionmentioning

confidence: 99%

How country image of an exporting country buffers against the impact of food safety incidents on consumer trust and purchase intention: an experimental study

Feng,

Zhang,

van Klinken

et al. 2023

BFJ

View full text Add to dashboard Cite

PurposeThe present experimental study aims to investigate when a food safety incident occurs, how country image influences consumers' trust and purchase intention, as well as the relationship between trust and purchase intention.Design/methodology/approachParticipants (N = 1,590) were randomly allocated into one of the eight conditions [(country competence: high vs low) × (country warmth: high vs low) × (clean green image: high vs low)], read the corresponding country image descriptions, and rated measures on trust in food safety and quality, and purchase intention of fruit imported from this exporting country before and after reading a fictional food safety incident scenario.FindingsResults showed that the food safety incident led to a significant decrease in trust and purchase intention across all conditions. However, trust in food safety and quality, and purchase intention were still higher in high competence, warmth or clean green image conditions. The decreased magnitude of trust in food safety was larger when country competence and clean green image was high, and when country warmth was low. Food safety incident caused purchase intention to become more dependent on trust in food safety than food quality.Originality/valueThis study provides a novel insight into the impacts of food safety incidents on consumers' responses in different country image contexts including the human-related and environment-related dimensions.

show abstract

Effects of National Institutions on Corporate Brand Ability Associations During the Pandemic

Jacobs,

Swoboda

2023

Manag Int Rev

View full text Add to dashboard Cite

During the COVID-19 pandemic, consumer behavior and brand preferences changed. However, surprisingly little is known about how or why corporate brand associations differ and change across countries during such black swan events, especially for multinationals with a specific expertise and ability, for example, to offer vaccines. The authors use institutional theory to fill this gap. They contribute to international business research by analyzing the roles of national institutions in consumers’ corporate brand ability associations (CBAA) in 20 countries over time. They find generally different roles of regulative, normative, and cultural-cognitive institutions in consumers’ CBAA. Moreover, those roles changed and varied for Pfizer, as a multinational corporation that offered the first vaccine in Western countries, and its competitors before and during the pandemic. Institutional theory strongly complements signaling theory in cross-national studies on CBAA. This study shows, for the first time, which institutions drive CBAA cross-nationally and why the role of each institution changes during a black swan event, such as COVID-19. It has direct implications for managers interested in cross-national consumer responses.

show abstract

A Meta-analysis of the Antecedents and Outcomes of Consumer Foreign Country Image Perceptions: The Moderating Role of Macro-level Country Differences

Abstract: This is a repository copy of A meta-analysis of the antecedents and outcomes of consumer foreign country image perceptions: The moderating role of macro-level country differences.

Cited by 8 publications

References 121 publications

Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning

Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning

How country image of an exporting country buffers against the impact of food safety incidents on consumer trust and purchase intention: an experimental study

Effects of National Institutions on Corporate Brand Ability Associations During the Pandemic

Contact Info

Product

Resources

About