“…Thus, our study responds to calls for investigation of how gender within the board of directors influences the competitive repertoire of firms (Hughes-Morgan, Kolev, & McNamara, 2018). Employing the “Awareness-Motivation-Capability (AMC)” model that has been widely used in CD analysis (Chen et al, 2007; Hughes-Morgan et al, 2018; Uhlenbruck, Hughes-Morgan, Hitt, Ferrier, & Brymer, 2017), we examine how female board members influence (a) the board’s awareness of competitive actions, (b) the board’s motivation to engage in competitive actions, and (c) the board’s capability to drive competitive actions. The AMC model has been a linchpin for understanding how the perceptions, opinions, and capabilities of corporate leaders shape competitive patterns of actions (Chen & Miller, 2012).…”