“…This involves re-thinking tourist experiences (Femenia-Serra, Neuhofer, & Ivars-Baidal, 2019), tourist-business interactions, collaboration and innovation within sophisticated smart tourism ecosystems (Eichelberger, Peters, Pikkemaat, & Chan, 2020;Gretzel, Werthner et al, 2015), all the way to overall destination management and governance (Gretzel, 2018), as well as reframing conceptualizations of technology as a driver and facilitator of tourism (Gretzel et al, 2020). The idea of smart tourism is currently communicated in the form of a powerful narrative of progress that promises the achievement of sustainability, inclusivity, mobility and well-being for tourists and residents alike (Gelter, Lexhagen, & Fuchs, 2020;Gretzel & Collier de Mendonça, 2019;Gretzel & Koo, 2021). Smart tourism principles enable smart destinations, which build on smart digital infrastructure to offer the tourism industry transparent, innovative, creative and learning-focused partnership opportunities that translate into efforts to improve tourist and resident experiences while more efficiently, effectively and sustainably utilizing destination resources (Gelter et al, 2020).…”