“…The culture-centered approach to health communication, as represented by the writings of (Airhihenbuwa, 1995;Dutta-Bergman, 2005;Dutta, 2008;Basu and Dutta, 2009;Sastry et al, 2019), theorizes linkages between culture, health, and marginalization. Originating with the critique of the Eurocentric (e.g., Basu, 2011), individual behavior-change focused (Dutta, 2007), and status-quo (Sastry and Dutta, 2011) traditions of health communication theorizing, the CCA has developed a robust theoretical framework dedicated to a social-change focused vision for health communication theorizing that is developed in co-construction with marginalized communities across the globe (Dutta, 2008).…”