“…In some situations the full extent of the changes to the supply chain may not be realised until after the transformation has occurred. Viticulture is already a complex industry in terms of governance, where value chains involve multiple privately owned businesses, independent harvesters and processers and corporate wineries, so there is no simple or uniform supply chain configuration (Archer, Higgins, & Thorburn, 2009;Soosay et al, 2012). Furthermore, as with many agricultural enterprises, decision-making in the wine industry is often influenced by factors beyond profit, such as family, lifestyle and succession planning.…”