“…In the NPD process, the first and foremost step is to select the ideas that are the most profitable, manufacturable, and sustainable in the market among all other alternatives, and thus an ontology of new product idea selection (NPIS) has drawn significantly attention from academics and industrial practitioners. Because of the limited information and understanding on customers and markets at the FFE stage, developing an effective scheme for NPIS is challenging and complicated [15,16]. In principle, there are 11 types of approaches for achieving NPIS, namely, technical analysis, marketing analysis, financial analysis, organisational analysis, strategic analysis, relationship analysis, industrial analysis, competitive analysis, similar case analysis, consumer and consumption analysis, and expert analysis [17].…”