1979
DOI: 10.1080/00220973.1979.11011721
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A Method for Validating Semantic Differential Referents

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Cited by 5 publications
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“…In addition, Kerlinger (as cited in Thompson, 1980) reported that the semantic differential technique had been shown "to be sufficiently reliable and valid for many research purposes..., [and is] flexible and relatively easy to adapt to varying research demands, quick, and economical to administer and to score" (p. 110). Finally, this psychosemantic technique helps to elicit fine points of connotative meaning of objects, events, and concepts, which are not normally identified by other methods (Eagly & Chaiken, 1993;Foxall & Goldsmith, 1994).…”
Section: Chapter 3: Methods Research Methodsmentioning
confidence: 99%
“…In addition, Kerlinger (as cited in Thompson, 1980) reported that the semantic differential technique had been shown "to be sufficiently reliable and valid for many research purposes..., [and is] flexible and relatively easy to adapt to varying research demands, quick, and economical to administer and to score" (p. 110). Finally, this psychosemantic technique helps to elicit fine points of connotative meaning of objects, events, and concepts, which are not normally identified by other methods (Eagly & Chaiken, 1993;Foxall & Goldsmith, 1994).…”
Section: Chapter 3: Methods Research Methodsmentioning
confidence: 99%