A methodology for leather goods design through the emotional design approach

Kongprasert, Nattapong; Butdee, Suthep

doi:10.1080/21681015.2016.1240722

Cited by 7 publications

(7 citation statements)

References 11 publications

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“…This approach underscores the role of product design in stimulating specific emotions, meeting users' emotional needs, and fostering emotional engagement (Kamil & Abidin, 2013). Today, this emotional design approach extends beyond product design, finding successful applications in various design fields, including consumer products (Kongprasert & Wangphanich, 2023). Traditionally packaging design has been a subordinate position relative to product design and production system design, but in recent years it has attracted considerable attention from scholars as its strategic role continues to be recognised in theory and practice (Azzi et al, 2012).…”

Section: Introductionmentioning

confidence: 95%

Emotional Design of Packaging: A Bibliometric Analysis

Liu,

Samsudin,

Zou

2024

SMC

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This study aims to explain the present research status and trends in the field of Emotional Design of Packaging (EDOP). A total of 129 scholarly articles were selected from high-quality journals in the Web of Science (WoS) database, and a systematic review of the EDOP field was undertaken, utilising a combination of CiteSpace and VOSviewer for bibliometric analysis. The findings reveal substantial advancements over the past two decades, with prospects for continued expansion. There exists a pressing requirement for enhanced collaboration across countries, institutions, and authors within this field. The core research themes in this area are Emotional Communication of Brand Packaging, Emotional Triggers for Packaging Design, Emotional Experience and User Satisfaction, and Emotional Design and Consumer Behaviour. It is worth mentioning that these four research themes correspond to the evolutionary trend of EDOP research history, with crossovers between periods arranged in an overlapping relationship. Additionally, Sensory Characteristics of Food Packaging and Emotional Measurement of Users, Modelling the Relationship between Packaging Design, Branding and Consumer Behaviour, and the Role of Cigarette Packaging Design in Tobacco Marketing collectively form the fundamental knowledge base in this area. This study not only addresses the current research gap in this field but also provides valuable references and guidance for future researchers.

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Section: Introductionmentioning

confidence: 95%

Emotional Design of Packaging: A Bibliometric Analysis

Liu,

Samsudin,

Zou

2024

SMC

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“…Semantic differential and Likert scale are used to measure the perceptions or attitudes of customer. Emotional design has been successfully applied in various design domains, such as consumer products (Battarbee & Mattelmaki, 2003), glasses (Lu & Petiot, 2014), shoes (Bouchard et al, 2009;Shieh & Yeh, 2013), hammers (Vergara et al, 2011), chairs (Kongprasert, 2012), perfume bottles (Huang et al, 2012), pillow (Kongprasert, 2014), eyeglass frame (Lu & Petiot, 2014), razors (Razza & Paschoarelli, 2015) and fashion products (Kongprasert & Butdee, 2017). (Kongprasert, 2015) Quality function deployment (QFD) is another customer-driven tool which is a systematic method for translating the voice of customers into a final product through various product planning, engineering and manufacturing stages in order to achieve higher customer satisfaction (Chen & Weng, 2006).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Then, brand identity illustrates the unique attribute that differs from the competitor and is to foster recognition while it is used to illustrate the unique attribute to share something, to transfer to next generation and to create the heritage (Kapferer, 2008). Various studies have followed a brand identity approach to analyze the brand, identity and visual form design of various products for creating new products or concepts, such as cars (Karjalainen, 2003;McCormack et al, 2004;Karjalainen & Warell, 2005;Karjalainen et al, 2006;Karjalainen, 2007;Warell, 2015), home appliances, fashion products (Kongprasert et al, 2008;Kongprasert & Butdee, 2017;Xu & Liu, 2019), furniture (Kongprasert, 2012) and pillow (Kongprasert, 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

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Management and Production Engineering Review

2022

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To survive in the competitive challenges, the products have to be designed to meet the needs and requirements of customers, differ from the competitors, and be friendly with the environment. This research was to propose an innovative design approach for charcoal briquette packaging design to meet the customer requirements. The customer requirements were explored and translated to product characteristics by using quality function deployment. The customers' perceptions to product visual forms were explored through the emotional design approach. Customers' requirements and customer perceptions were integrated to create a new charcoal briquette packaging. A new packaging design and process during its life cycle was evaluated an impact on the environment through carbon footprint values. The result showed that the innovative design approach can be used to guide designer design the charcoal briquette packaging to meet the requirements and perceptions of customers, illustrate the product identity and be friendly with the environment.

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“…To achieve product emotional cognition and interaction design, ALANIZ [3] et al proposed a new product idea, an emotion-driven innovation method centered on emotions, which defines the emotional intentions for consumers and makes strategic decisions while focusing on creative thinking and emotional design. KONGPRASERT [4] and others used principal component analysis to statistically analyze the customer's personalized emotional intentions and performed clustering interpretation to guide designers to design products that meet customers' personalized emotional needs. SIMEUNOVIC [5] studied how to apply emotional design methods in the development of new concepts for autonomous vehicles.…”

Section: Introductionmentioning

confidence: 99%

Emotional Fusion and Design Optimization Method Based on Kansei-AD: A Case Study of Laser Additive Manufacturing Equipment

Mingyu

Jiang

Liu

et al. 2020

Preprint

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To improve the level of integration between the psychological and emotional needs of laser additive manufacturing equipment personnel and the cognitive interactive design of human-machine systems, an emotional optimization design method for laser additive manufacturing equipment based on Kansei engineering and axiomatic design (Kansei-AD) is proposed. By exploring the emotional cognitive process of personnel on equipment, the representation means of the psychological and emotional needs of personnel are clarified. To clarify the psychological and emotional needs of users, the Kansei semantic difference experiment is applied to determine the user domain of axiomatic design. To resolve the difficulty of accurately mapping and expressing between user emotional factors and design elements in the design process, a combination of rough analytic hierarchy process (rough AHP) and quality function deployment (QFD) is used in the functional domain to determine the user Kansei design needs. In addition, the mapping relationship between Kansei design requirements and design requirements is judged by independent axioms of axiomatic design. A matrix of morphological elements-design requirements is constructed, and the morphological design elements that meet the psychological and emotional needs of personnel are determined using the GRA-TOPSIS method. LDM4030 laser coaxial powder feeding equipment is taken as an example to verify the feasibility of the optimization method. The result shows that the method effectively optimizes the design of the equipment according to the psychological and emotional needs of personnel. It provides a new research idea for the psychological and emotional design of laser additive manufacturing equipment.

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A methodology for leather goods design through the emotional design approach

Cited by 7 publications

References 11 publications

Emotional Design of Packaging: A Bibliometric Analysis

Emotional Design of Packaging: A Bibliometric Analysis

Management and Production Engineering Review

Emotional Fusion and Design Optimization Method Based on Kansei-AD: A Case Study of Laser Additive Manufacturing Equipment

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