Innovation has the potential to transform midwifery by empowering midwives, by providing solutions for issues in midwifery regulation, practice and education and by improving the quality of care to midwifery service users. This chapter provides some exciting examples and case studies of innovations in midwifery. It explains the concepts of responsible innovation in health, frugal innovation and disruptive innovation and provides guidance for midwives who wish to turn their ideas into innovations. It highlights some lessons in midwifery innovation from the COVID-19 pandemic, summarises key principles and makes recommendations for policy and practice.