A Model About Visitor Perception of Leisure Farm in Shanghai: A Grounded Theory Study

Abstract

This study focuses on the upgrading of urban leisure farm in Shanghai, China. Using grounded theory, the researchers carried out open coding and selective coding of original material by network comments, travel notes and interviewed, and the coding results are tested by theoretical saturation. Therefore, based on the interaction between visitors and leisure farm, 103 original concepts and 22 sub-categories are abstracted and classified to form 3 main categories and 7 secondary categories, construct the visitor experience model of leisure farm, and explore the factors that affect the satisfaction of leisure farm visitors. The countermeasures for the upgrading of urban leisure farm are put forward.