“…We chose Kuwait for this study as it is seen as a highly collectiv ist (Hofstede, 2001), conservative society that provides a maximally different context fro m that of the United States and the West where most parasocial relationship studies were conducted (Bond & Calvert, 2014;Cohen, 2004;Cohen, 1997, Cole & Leets, 1999Dibble, Hart mann, & Rosaen, 2015;Eyal & Cohen, 2006;Hazan & Shaver, 1987;Rizzo, 2005;Rubin, Perse, & Powell, 1985;Woodley & Movius , 2012). A Parasocial Relationship (PSR) is defined as a one-sided relationship that an audience member fashions with a television personality (Bond & Calvert, 2014;Cohen, 2004;Cohen, 1997Cohen, , 1999Eyal & Cohen, 2006). Part of the schema of a PSR is loyalty to a given television program man ifested in regularly viewing of a show.…”