To measure counseling effectiveness in general, and employment and training agencies in particular, the evaluator must include client, counselor, and agency factors in the evaluation scheme. A model measuring counseling effectiveness discusses representative client, agency, and counselor factors, identifies subfactors, and gives suggestions for measuring each. Many of the client‐oriented factors can be assessed through self‐report, data for which can be elicited via a detailed questionnaire similar to the one in the appendix.