A Model of Effects of Narrative as Culture-Centric Health Promotion

Larkey, Linda; Hecht, Michael L.

doi:10.1080/10810730903528017

Cited by 199 publications

(184 citation statements)

References 70 publications

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“…In contrast to the assumption that in order to be effective, health promotion messages should always be tailored to the culture of the target group (Kreuter et al, 2005;Larkey & Hecht, 2010) and this study found that a fotonovela developed for a Latin-American audience with low literacy also had positive effects on health knowledge of Dutch adults with varying levels of literacy. An explanation may be that readers readily get captivated by a well-told story, even if it plays in a cultural context that greatly differs from the reader's own reality.…”

Section: Discussionmentioning

confidence: 55%

“…However, the authors remark that "evidence to support this notion is surprisingly limited" (p. 53). Larkey and Hecht (2010) also regard culturally grounded narratives as a natural choice for creating health messages for specific audiences, pointing out that many health promotion campaigns include interventions based on the assumption that in order to be effective, the messages should incorporate culturally relevant content. Just as Kreuter et al (2005), however, Larkey and Hecht remark that hardly any studies have tested whether such approaches are indeed more effective than programs that ignore culture (pp.…”

Section: Introductionmentioning

confidence: 99%

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Sweet Temptations: How Does Reading a Fotonovela About Diabetes Affect Dutch Adults with Different Levels of Literacy?

Jagt

Hoeks

Duizer

et al. 2017

Health Communication

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Recent studies suggest that health-related fotonovelas-booklets that portray a dramatic story using photographs and captions-may be effective health communication tools, especially for readers with a low level of literacy. In this experiment, effects on knowledge and behavioral intentions were assessed of a fotonovela originally developed for a Latin-American audience. Dutch readers from a low literacy group (N = 89) and a high literacy group (N = 113) were randomly assigned to one of three conditions: a fotonovela condition (all captions translated into Dutch), a traditional brochure condition (also in Dutch), and a control condition. On knowledge about diabetes, participants in the fotonovela condition outperformed participants in both other conditions. This finding was consistent across literacy levels. On behavioral intentions, however, readers of the fotonovela did not score significantly higher than participants in the other conditions. We also evaluated hypotheses proposed in the Entertainment Overcoming Resistance Model (EORM; Moyer-Gusé, 2008) on the possible mechanisms underlying persuasion through narratives. No support was found for the mechanisms proposed in the EORM. The outcomes of this study suggest that a fotonovela may be a valuable health education format for adults with varying levels of literacy, even if it was developed for a target group with a different cultural background.

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Section: Discussionmentioning

confidence: 55%

Section: Introductionmentioning

confidence: 99%

Sweet Temptations: How Does Reading a Fotonovela About Diabetes Affect Dutch Adults with Different Levels of Literacy?

Jagt

Hoeks

Duizer

et al. 2017

Health Communication

View full text Add to dashboard Cite

show abstract

“…Moreover, communication in local dialect is important for reaching out to the population of concern [1]. Interventions which target behavior change amongst the population of concern should be based on thorough understanding of the target population culture as well as ethnicity [2]. The health message hence can be tailored in a way which makes it culturally relevant and can help us achieve expected outcome.…”

Section: Introductionmentioning

confidence: 99%

Modern Technology and Its Use as Storytelling Communication Strategy in Public Health

Patel

2017

MOJPH

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Communication is the best tool to successfully achieve an objective of any intervention focused on solving public health issues. In public health there exist many communication strategies but the most effective is the storytelling communication strategy. Story telling is a way in which message is conveyed to people in the form of narrating stories. The mode of story telling can be electronic, verbal or printed form. In past decade mode of communication has evolved. Hence the recent development in technology has come up with potential storytelling modes of communication used in public health intervention. Digital storytelling, Virtual games, Photo voice as well as social media applications have provided a platform to both the community and the health practitioners to share health information. Several modes of communication bridge the gap between the practitioner as well as patients, and modern technology is one of it. The paper describes some of the modern storytelling communication strategies used in public health interventions so far.The Internet is the major source of the platform, the modern technology used in storytelling has inherited flaws in it. The mode of storytelling though being effective is not user-friendly to all age groups. Future studies in this field are required to discuss the potential options regarding storytelling interventions. The need of developing optimized communication material in a form which is user-friendly to all age group should be addressed in future research studies.

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“…Therefore, it becomes essential not only to measure media-relevant outcomes (e.g., knowledge and realism) and behavior-relevant outcomes (e.g., attitudes and behaviors) of a media literacy intervention, but also to include measures of interpersonal communication about the intervention in evaluations to assess social proliferation [54,55]. This article presents interpersonal communication as a moderator of a media literacy curriculum [Youth Message Development (YMD)] targeted at preventing high school student alcohol use.…”

Section: Interpersonal Communication Outcomesmentioning

confidence: 99%

Interpersonal communication outcomes of a media literacy alcohol prevention curriculum

Banerjee

Greene

Magsamen‐Conrad

et al. 2015

Behav. Med. Pract. Policy Res.

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Media literacy intervention efficacy literature has focused on media-relevant (e.g., knowledge and realism) and behavior-relevant outcomes (e.g., attitudes and behaviors), without much attention paid to interpersonal communication outcomes. This project examined interpersonal communication after participation in two versions (analysis plus analysis and analysis plus planning) of the Youth Message Development (YMD) intervention, a brief media literacy curriculum targeted at preventing high school student alcohol use. Participants attended a 75-mins media literacy YMD workshop and completed a delayed posttest questionnaire 3 to 4 months later. Overall, 68 % participants replied affirmatively to interpersonal communication about the YMD intervention. Communication about the workshop moderated the effects of the type of workshop (analysis plus analysis or analysis plus planning) on self-efficacy to counter-argue (but not critical thinking). Interpersonal communication moderated the effects of the YMD intervention on self-efficacy to counter-argue, thereby signaling the importance of including interpersonal communication behaviors in intervention evaluation. Keywords Alcohol prevention, Evaluation, Interpersonal communication, Media literacyAlcohol use, particularly underage alcohol consumption (use by those under the minimum legal drinking age of 21), is a major public health problem [1]. Rates of youth alcohol use in the USA exceed rates of youth tobacco or drug use [2] and remain high despite the adverse physical, social, legal, and emotional consequences including approximately 4700 deaths [3], physical and sexual assaults, higher risk for suicide and homicide, increased risk for illicit drug abuse, and higher risk of involvement in alcoholrelated car crashes [4,5].The 2011 Youth Risk Behavior Survey revealed that 39 % of high school students report alcohol consumption and 22 % report binge drinking in the last 30 days [6]. Recent reports from the 2012 Monitoring the Future study clearly document that although alcohol use among adolescents dropped significantly in the last 5 years, they still use at unacceptably high levels. For instance, 3.6 % of 8th graders, 14.5 % of 10th graders, and 28.1 % of 12th graders in 2012 reported getting drunk in the past month [7]. These statistics suggest a need for novel efforts to prevent underage drinking and encourage healthier decisions regarding alcohol use. Thus, it is imperative to develop and deliver interventions that prevent alcohol use.Intervention approaches to prevent underage drinking utilize two primary avenues for change: efforts to change the adolescent and efforts to change the adolescent's environment [2]. Intervention approaches to change adolescent behaviors include provision of knowledge, skills, and/or motivation to change adolescent beliefs, attitudes, norms, and intentions. On the other hand, intervention approaches to change the adolescent's environment seek to reduce opportunities for underage drinking by enforcing legislation for minimum age re...

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A Model of Effects of Narrative as Culture-Centric Health Promotion

Cited by 199 publications

References 70 publications

Sweet Temptations: How Does Reading a Fotonovela About Diabetes Affect Dutch Adults with Different Levels of Literacy?

Sweet Temptations: How Does Reading a Fotonovela About Diabetes Affect Dutch Adults with Different Levels of Literacy?

Modern Technology and Its Use as Storytelling Communication Strategy in Public Health

Interpersonal communication outcomes of a media literacy alcohol prevention curriculum

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