A Model of Student College Choice

A Literature Review on College Choice and Marketing Strategies for Recruitment

“…As a critical component of socioeconomic status, family income plays an important role in the college choice decision (Chapman, ; Griffith & Rothstein, ; Jez, ; Kinsler & Pavan, ; Kinzie et al., ; Paulsen & St. John, ). Chapman () pointed out that family income combined with institutional cost and financial aid tends to constrain prospective students' realistic options. Paulsen and St. John's cross‐social class study () showed that students from high‐income backgrounds were more likely to attend private colleges and 4‐year colleges than students from low‐income backgrounds.…”

“…Institutions can target desirable students who possess characteristics that are similar to the students who are most likely to enroll in their institutions by understanding the effect of students' attributes on the decision process (Paulsen, 1990). As a critical component of socioeconomic status, family income plays an important role in the college choice decision (Chapman, 1981;Griffith & Rothstein, 2009;Jez, 2014;Kinsler & Pavan, 2011;Kinzie et al, 2004;Paulsen & St. John, 2002). Chapman (1981) pointed out that family income combined with institutional cost and financial aid tends to constrain prospective students' realistic options.…”

“…Parental education, another component of socioeconomic status, has a strong influence through the college selection process, although it is often correlated with income. Several studies revealed that parents' expectations, experience of financing their own college study, involvement in information search, knowledge and understanding of college cost and aid, and willingness and ability to provide financial support to colleges, had a strong effect on students' college decisions (Bergerson, 2009;Chapman, 1981;Hossler, Schmit, & Vesper, 1999;Kim & Gasman, 2011;Kinzie et al, 2004;Litten, 1982;Myers & Myers, 2012;Pampaloni, 2010;Paulsen & St. John, 2002). The results from Hossler et al (1999) suggested that parent's educational experience greatly helped their children in college aspiration, preparation, and actualization of college plans.…”

Educational Opportunity and Latino/Chicano College Choice: New Findings, and Theoretical Perspectives

“…Efforts to understand how these factors impact students' college choices have led various researchers to develop models that attempt to explain the stages in students' college decision-making process (Chapman, 1981;Litten, 1982;Hossler et al, 1989). The prevailing model among these researchers identifies three general stages of college choice; predisposition, search, and choice.…”

Calibration and Test of a Discrete Choice Model with Endogenous Choice Sets

“…A detailed discussion of the data collection process can be found in Horowitz and Louviere (1990). Discussions of variables affecting college choice are referred to by Chapman (1981); Manski and Wise (1983); Cook and Zallocco (1983);Erdman (1983);Hearn (1984Hearn ( , 1991Hossler, Braxton, and Coopersmith (1989); Sanders (1990); Dixon and Martin (1991);Flint (1991Flint ( , 1993; Rickman and Green (1993).…”