“…(1968, p. 64) These theoretical advantages apply to the study of ICs, although perhaps to a lesser degree when an IC is less independent from mainstream culture. The practical value of such research, however, has increased given the growing academic and popular interest in sustainability along with the fact that ICs exemplify many sustainable practices (Brenton, 1998;Ergas, 2010;Fromm, 1991;Kasper, 2008;Kirby, 2003;Marcus & Dovey, 1991;Margolis & Entin, 2011;Meltzer, 2005;Moos, Whitfield, Johnson, & Andrey, 2006;Torres-Antonini, 2001;Williams, 2005aWilliams, /b, 2008. Behavior analysis is largely absent from research on contemporary, multigenerational ICs; however, the recent special issue of the Behavior Analyst focused on climate change (Heward & Chance), the establishment of the special interest group Behavior Analysts for Sustainable Societies (BASS), and recent publications in Behavior and Social Issues (Grant, 2010;Newsome & Alavosius, 2011) suggest that sustainability is of increasing interest to behavior analysts.…”