A model of the publication performance of marketing academics

Empirical regularity in academic research productivity patterns in marketing

“…For example, Table 2 indicates that a researcher who has authored seven or more publications in those leading marketing journals belongs to the 90th percentile among all researchers who have ever published in these journals. Such an assessment of relative research productivity is naturally of great interest and value to individual researchers and academic administrators in any discipline for evaluating the career progress, salary level, and tenure prospects of faculty members (Diamantopoulos, 1996;Mittal et al, 2008;Seggie & Griffith, 2009). Also, our findings shed interesting insights for authors and journal editors when it comes to understanding the extent of the successbreeds-success phenomenon and the resulting level of "entry barriers" to publications in the marketing discipline.…”

“…Therefore, a second interesting future research direction would be to investigate the key drivers of productivity levels of individual marketing scholars. Past studies of such productivity drivers in the marketing discipline have used path-independent, static empirical models to analyze the total research publications of individual scholars (e.g., Diamantopoulos, 1996). In contrast, a relevant future study would be to use path-dependent, dynamic empirical models used in several other disciplines for analyzing longitudinal data of publications by individual scholars (Allison & Stewart, 1974;DiPrete & Eirich, 2006).…”

“…Although there are several studies on the citation and financial impacts of scholarly publications (e.g., Hoffman & Holbrook, 1993;Mittal et al, 2008;Stremersch et al, 2007) and on individual scholar's publication performance (e.g., Diamantopoulos, 1996;Seggie & Griffith, 2009) in the marketing area, that of Eaton, Ward, Kumar, and Reingen (1999) is the only study in marketing to systematically test for empirical regularity in bibliometric distribution patterns as postulated by Lotka's Law. However, its scope is limited, as it focuses on investigating the bibliometric distributions only in one specific subset of topical areas within a small set of journals over a limited time span.…”

Homophily in Human Resource Management Publishing

“…These ‘scenes’ validate what is considered academic knowledge, and facilitate knowledge production through publications, conferences, networks and friendships: ‘for northern hemisphere academics the lines of access to the more powerful, influential journals and publishers are shorter and much less difficult to negotiate than for geographers elsewhere’ (Gibson and Klocker, : 426). Membership of professional bodies and attendance at academic conferences was a strong predictor of publication performance and therefore career progression for marketing academics (Diamantopoulos, ). Women represented only 20% of the study sample, and were less prolific than their male counterparts.H Authors from Western universities exhibit homophily via their co‐authorship.H The publication network is dominated by authors from universities in Western countries.…”

Marketing Theory Matters

“…The publication‐driven nature of academia is a trend that is evident in a number of countries and is not unique to marketing (see Hetzel, 2000; Sinkovics and Schlegelmilch, 2000). The emphasis on published output as a measure of academic success has generated a raft of indicators including the ranking marketing of marketing journals (Hult, Neese and Bashaw, 1997), the contribution of scholars and marketing departments in major marketing journals (Bakir, Vitell and Rose, 2000), and the modelling of publication performance (Diamantopoulos, 1996).…”