A Modeling Study of Business English Students’ Intercultural Competitiveness and Strategies in the Belt and Road Initiative

Abstract

Intercultural competitiveness is an important guarantee for Business English majors to show their advantages and grasp the opportunities of the times in the Belt and Road Initiative. This paper evaluates the cross-cultural competitiveness of business English majors by constructing the CFCS-TOPSIS model and proposes strategies to improve the cross-cultural competitiveness of business English majors in the Belt and Road Initiative based on the evaluation results. The evaluation system of cross-cultural competitiveness of business English students is constructed, while the CFCS algorithm is used to denazify the fuzzy-valued indexes, and the obtained indexes are used as input factors to calculate the TOPSIS model. The research is conducted on students who major in business English at a university and the current level of their intercultural competitiveness is measured and analyzed using statistical analysis methods. The results indicate that business English majors in this university have a good level of intercultural competitiveness, but their intercultural skills and values still require improvement. Cross-sectional comparison of the cross-cultural competitiveness of business English majors in 15 colleges and universities focusing on the construction of the Belt and Road, the P i values of U2, U5, U12, and U15 colleges and universities are 0.493, 0.536, 0.748, and 0.645, respectively. The indexes of understanding the international business environment (X1), cross-cultural communication theory (X2), and openness (X7) have the most significant influence on the cross-cultural competitiveness of business English majors. The most significant effect is caused by intercultural competitiveness.