In the context of a supply chain for the animal‐feed industry, this paper focuses on optimizing replenishment strategies for silos in multiple farms. Assuming that a supply chain is essentially a value chain, our work aims at narrowing this chasm and putting analytics into practice by identifying and quantifying improvements on specific stages of an animal‐feed supply chain. Motivated by a real‐life case, the paper analyses a rich multi‐period inventory routing problem with homogeneous fleet, stochastic demands, and maximum route length. After describing the problem and reviewing the related literature, we introduce a reactive heuristic, which is then extended into a biased‐randomized simheuristic. Our reactive approach is validated and tested using a series of adapted instances to explore the gap between the solutions it provides and the ones generated by existing nonreactive approaches.