A Multi-Dimensional Framework for the Development of Authentic Consumer Products

Abstract

A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the term appears foreign to product development practitioners. The purpose of this paper is to explore in what ways product development professionals talk about product value in general and how this relates to authenticity. The analysis of the interviews reveals that product developers must embrace authenticity as a holistic framework if the phenomenon is to be constructive for companies within the product development industry. In line with the concept of authenticity as a multi-dimensional framework, this paper suggests that authenticity does not solely result from certain intrinsic tangible or intangible product characteristics, and that commercially strong products and brands do not automatically become "authentic". The contribution of this paper to the product development fi eld is a framework for a multidimensional construct of authenticity, and an account of what representatives within selected companies talk about when asked about how they create consumer value, and how they contribute

Classic Elegant Style Preference in Indonesian Upper-Class Customers in 2015-2018

“…Regarding the trickle-down pattern adopted by fashion, magazines as a media have a position between designers/elite consumers and consumers in general, as follows: Retailer/media Customer The magazine's position in that process is an information medium for designers and elite consumers..Trickle-down theory has a basic principle that fashion moves first in the upper social class, when a trend is introduced by a designer or trend forecaster as an agent of reforming the trend and then first adopted by upper class or elite consumers. High-end consumers are usually attached to the image of consumers with high experience needs of goods from authentic brands [8]. These consumers want to keep up to date with the latest trends, this aspect of consumerism is of paramount importance to them.…”