In this paper, a non-cascaded control framework of Incremental Nonlinear Dynamic Inversion (INDI) is proposed to alleviate gust loads and improve ride quality using direct lift control. By feeding back linear and angular accelerations, the dependency of the control laws on model has been reduced, which enhances the robust performance of the system. Simulations of a quasi-rigid aircraft flying through various spatial turbulence and gust fields demonstrate the feasibility of the proposed INDI gust load alleviation (GLA) controller. Furthermore, a cascaded automatic flight control system is designed based on the INDI GLA control law. Desired tracking performance and load alleviation can be achieved simultaneously. Additionally, a comparison with LQR/LQG control is presented from the perspective of GLA performance, command tracking, and robustness.