“…The Egyptian meme creators construe a stereotypical image of the overbearing, aggressive mother who is responsible for every part and parcel of her house. On the surface, this new notion might seem revolutionary in comparison to the image of women in other studies (Machin and Thornborrow, 2006;Machin and van Leeuwen, 2007;Collins, 2011;El-Nashar and Nayef, 2014;Cuklanz, 2016, Abed andAl-Munshy, 2017;Tarabishi et al, 2017;Drakett et al, 2018;Lincoln, 2019;Abboud, 2020;Mahfouz, 2021); nevertheless, the analysis of the semiotic and thematic choices utilized in the memes denoted traces of the patriarchal system which still controls the lives of women. For example, when analyzing the symbolic attributes, the dominating symbol was the photoshopped colored veil which is edited into the majority of the memes.…”