A multiple case-study investigation on the intersection between sustainability and reputation: An impact-driven framework for sport teams
Marco Francesco Mazzù,
Federica Savarese,
Pantaleo Cisotta
et al.
Abstract:The concept of impact, referring to short-term effects resulting from the implementation of sustainability practices and initiatives, and its connection to the longer term perception of sustainability for the brand, is becoming increasingly pervasive in various businesses, including the sports industry, attracting attention of different stakeholders, from scholars to practitioners, institutions, sport-teams, and their fans. A significant portion of extant theory indicates a direct link between sustainable prac… Show more
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