The plasmonic effects of silver (Ag) nanoparticles (NPs) with various morphologies (sphere, rod, and prism) embedded into the platinum (Pt) counter electrodes (CEs) of dye-sensitized solar cells (DSCs) were systematically investigated. It was shown that the power conversion efficiencies (PCEs) of the incorporated devices are notably improved from 7.60%, for the reference device without Ag NPs, to 8.10, 8.68, and 8.55% with Ag nanospheres, nanorods, and nanoprism devices, respectively. Moreover, the photocurrent and fill factor enhancement is attributed to the better optical and electrical properties of the integrated devices. Among all of the NP morphologies studied, Ag nanorods offer the best improvement to the device efficiency, as they have longitudinal localized surface plasmon resonance (L-LSPR) and strong scattering effects correlate within the morphology.