“…Conducted negotiations provide a means for suppliers and customers to maintain business relationships (Atkin and Rinehart, 2006;Meijers et al, 2014), are essential for project success (Hoezen and Volker, 2015), and help in resolving conflicts or misunderstandings (Vetschera, 2013). Furthermore, negotiations play an important role in supply chain coordination and cooperation (Chen and Xu, 2018) and reduce transaction costs (Meijers et al, 2014). Despite the relevance of negotiations, studies show that the success of negotiations is dependent on several factors, including the friendly negotiation environment (Khan, 2018), trust (Bakar and Peszynski, 2010), supplier quality (Delina et al, 2020), tactics (Geiger, 2017) and the characteristics of negotiators (Cichosz, 2016).…”