Abstract:People are remarkably self-focused, disproportionately choosing to think about themselves relative to other topics. Self-focus can be adaptive, helping individuals fulfill their needs. It can also go haywire, with maladaptive self-focus a risk and maintenance factor for internalizing disorders like depression. Yet, the neural mechanism driving people to focus on themselves remains unknown. This gap is due to timing: while prior research measures neural activity the moment participants are instructed to self-re… Show more
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