A New Age for Media Coverage of Women's Sport? An Analysis of English Media Coverage of the 2015 FIFA Women's World Cup

Abstract

This article examines English print media coverage of the England national women's football (soccer) team during the 2015 FIFA Women's World Cup. It draws on a content analysis of five English national newspapers from 24 May to 14 August 2015. A wide body of research has demonstrated that women's sport continues to be greatly underrepresented in the media but our findings are important as they demonstrate that during this tournament, women's football received a significant amount of print media coverage and that this coverage was largely positive. We argue that we have entered a new age of media coverage of women's sport in the UK, with a shift towards greater gender equality.

A Study on the Influence of English Media on Public Opinion Guidance in International Relations

“…In this era of globalization, English has emerged as the dominant language in international communication [8] . As a result, English media outlets possess a unique advantage in disseminating news and information on a global scale [9] . Whether it's through traditional platforms like newspapers, magazines, or television broadcasts, or through newer forms of media such as websites, social media, and streaming services, English media has unparalleled accessibility.…”