Nickel(II) complexes of 1‐alkyl‐2‐[(o‐thioalkyl)phenylazo]imidazole (SRaaiNR′) are described in this article. SRaaiNR′ has imidazole‐N, azo‐N and thioether‐S donor centres. Counter ions ClO4–, pseudohalides [azide (N3–), thiocyanate (CNS–)] are used in the syntheses of complexes. One of the structures of [Ni(SRaaiNR′)2](ClO4)2 has suggested meridional binding of tridendate chelator with cis‐trans‐cis configuration in the sequence of cis‐N(imidazole), trans‐N(azo) and cis‐S(thioether). Structural study of NiII‐azido‐SRaaiNR′ defines μ1,1‐N3 bridged NiII dimer, [Ni(NNS)(N3)2]2 and thus show interesting intramolecular ferromagnetic coupling. The best fit gave the results: J = 38.13 ± 0.6 cm–1, g = 2.24 ± 0.002, D = 8.1 ± 0.4 cm–1 and R = 2.1 × 10–4. DFT computation has attempted to explain spectral, redox and magnetic properties of the complexes.(© Wiley‐VCH Verlag GmbH & Co. KGaA, 69451 Weinheim, Germany, 2009)