Main results of the paper:(1) For any finite metric space M the Lipschitz free space on M contains a large wellcomplemented subspace which is close to ℓ n 1 .(2) Lipschitz free spaces on large classes of recursively defined sequences of graphs are not uniformly isomorphic to ℓ n 1 of the corresponding dimensions. These classes contain well-known families of diamond graphs and Laakso graphs.Interesting features of our approach are: (a) We consider averages over groups of cyclepreserving bijections of graphs which are not necessarily graph automorphisms; (b) In the case of such recursive families of graphs as Laakso graphs we use the well-known approach of Grünbaum (1960) and Rudin (1962) for estimating projection constants in the case where invariant projections are not unique.2010 Mathematics Subject Classification. Primary: 52A21; Secondary: 30L05, 42C10, 46B07, 46B20, 46B85.