A New Development Model of Sustainable Communication for Higher Education Institutions

Abstract

Higher education institutions are the important chain in provision of the inter-connections between the workforce (school graduates, youth, or adults), representatives from different economic sectors, experts from research and innovation development organisations, and all the interested contributors. The research purpose is to build a new development model of sustainable communication for higher education institutions. This research is qualitative as it aims at constructing a new model. The research integrates the use of theoretical analysis, comparative analysis of existing models, theoretical modelling, model creation, summarising analysis. Very often the researchers think of the process of communication as a one-way process. The present work allowed for the establishment of the inter-connections between the development of the system of the external and internal perspectives, on the one hand, and the implementation of the process of sustainable communication, on the other hand. The novel contribution of this research is that the sender and the receiver of the information in the sustainable communication process act at the same time, their information meets and exchanges, thereby promoting information interaction or quasi-knowledge creation. Future research intends to include the empirical methods of research. Collection of quantitative data is a future research direction, too.

Hei Sustainable Communication in Social Media: E-Course Evaluation via Triangulation Method

“…The e-course was based on the new development model of sustainable communication. The new development model of sustainable communication implies that the sender and the receiver simultaneously communicate with each other (Ahrens et al, 2023). The information provided by the sender and the receiver meets, interacts, and enriches (Ahrens et al, 2023).…”

“…Literature analysis shows that there is no clear understanding of the two terms, namely sustainability communication and sustainable communication. The difference between these two terms was proposed as a process for sustainable communication and process result for sustainability communication (Ahrens et al 2023).…”

“…Given that sustainable communication is already a complex phenomenon, the role of social media, currently growing rapidly, is underestimated by universities and academia. A reason could be that the competence of higher education institutions' teaching staff in sustainable communication of higher education institutions in social media belonging to higher education institutions have to be increased (Ahrens et al, 2023).…”