“…This was part of his initial attempt at 'de-toxifying' the Conservative Party's image, by placing much less emphasis on traditional Conservative (or Thatcherite) themes such as crime, immigration, public sector inefficiency and welfare dependency. Instead, he boldly promoted more 'progressive' issues such as environmentalism, eradicating poverty, same-sex relationships, social justice, and worklife balance (Bale, 2010, Chapter 7;Dorey, 2007;Dorey, Garnett, & Denham, 2011, Chapters 3-4;Hayton, 2016).…”