A New Feature Based Online Rating System for E-Commerce Websites

Abstract

Online reviews and ratings are considered extremely important in any business. Any customer who wants to purchase a particular product online will have a look on the ratings before placing an order, any person who wants to book a hotel or restaurant in a particular location will have a glance on online ratings, any person who wants to choose a best hospital will check ratings. The question which arises here is how far the ratings can be reliable? The ratings cannot be trusted completely as they are not feature specific. The overall rating leaves the people in chaos and they cannot conclude that on which basis the ratings have been awarded. To overcome this problem feature based online rating is introduced. Where ratings for different features have been awarded separately. It helps people to take decisions easily and can purchase a product of their requirement. It helps in the growth of the business as customer satisfaction is equally important and it increases the quality of service.