“…One important task of the Kansei engineering framework is the evaluation of relationships between the defined affective dimensions and the design attributes. Various approaches have been attempted in previous studies on modelling the affective relationships such as quantification theory I (Chang 2008), ordinal logistic regression (Barone, Lombardo, and Tarantino 2007), partial least-squares analysis (Nagamachi 2008), artificial neural network (Lai, Lin, and Yeh 2005;Chen, Khoo, and Yan 2006), fuzzy logic approach (Lau et al 2006;Lin, Lai, and Yeh 2007), FR (Sekkeli et al 2010), genetic programming-based FR , support vector regression model (Yang and Shieh 2010) and ANFIS (Kwong, Wong, and Chan 2009). Orsborn, Cagan, and Boatwright (2009) quantified aesthetic form preference using utility functions.…”