A New Measure of the Quality of Tourism Product

Mira, Maria do Rosário Campos; Moura, Andreia; Mónico, Lisete

doi:10.29036/jots.v9i17.54

Cited by 9 publications

(6 citation statements)

References 33 publications

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“…[23] However, expansion needs to take into account ongoing internal marketing and management processes. Their importance is emphasized by Mira et al [24] A plan for new foreign markets with an assessment of individual factors must be an essential part of the marketing strategy. Rosnerova and Majerova also agree with this opinion.…”

Section: Discussionmentioning

confidence: 99%

The Importance of Probabilistic Analysis in the Application of the Marketing Strategy of the Selected Brand

Vrtaňa

Křižanová

2021

SHS Web Conf.

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Entering foreign markets can be an opportunity for some brands. Expansion contributes to developing competitiveness, building a brand and increasing profits, which will be reflected in overall business performance in a market environment. In this article, we elaborate on the identification data of the Starbucks brand. We identify the international environment and the current marketing strategy of the brand. We also focus on defining its marketing performance with regard to the application of the current strategy in the international environment when entering the target foreign market. Based on the analyzed data on the brand and performance, we approach the probabilistic analysis in order to identify the right foreign market. The performed analysis consists of two basic stages. The first step is a rough selection analysis and a fine selection analysis. In the discussion part, we define the advantages and limitations of the brand’s entry into a new foreign market. We support the individual statements with the results of a coarse and fine selection analysis. We also describe the use and limitations of the brand’s cooperation strategy in the future. In the final part of the article, we identify the identified statements with the current marketing strategy and suggest the direction of its development when entering a new foreign market.

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Section: Discussionmentioning

confidence: 99%

The Importance of Probabilistic Analysis in the Application of the Marketing Strategy of the Selected Brand

Vrtaňa

Křižanová

2021

SHS Web Conf.

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“…Research on the development of the green economy is reflected in the works of some well-known Russian scientists. Approaches to the development of environmental project management, international hotel chains are studied by Gurnovich et al (2019), Potravny et al (2012), Ilina et al (2019), Nikolskaya et al (2018), Nikolskaya et al (2020) Konovalova et al (2018), Lepeshkin et al (2017), Dzhandzhugazova et al (2018), Mira et al (2018), Vega (2013), Buharova & Vereshchagina (2021), Afanasieva et al (2021), Makarova et al (2021) and others. Scientific works on the implementation of project management in the field of environmental protection are of particular interest.…”

Section: Literature Reviewmentioning

confidence: 99%

Environmental project management in the hospitality industry in Russia using the criteria "risk-profitability"

Kovaltchuk¹,

Милорадов²,

Nikolskaya³

et al. 2022

Rev. Invest. Univ. Quindío

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El artículo describe el enfoque propuesto por los autores para analizar la eficacia de los proyectos de introducción de ecotecnologías en hoteles en relación con la relación riesgo-retorno. El valor presente neto (VAN) del proyecto se utiliza como criterio para evaluar la rentabilidad del proyecto de implementación de tecnología verde. La magnitud del riesgo del proyecto es el segundo criterio, que se puede calcular por varios métodos. Aplicando el enfoque propuesto, los autores analizaron la experiencia de implementación de proyectos ambientales por parte de hoteles rusos. Una ilustración del método propuesto es el diagrama de 'riesgo-rendimiento' para la introducción de tecnologías de ahorro de energía en un hotel de 3*. El enfoque combina las ventajas del método de análisis para la eficiencia del proyecto de flujo de caja descontado y las herramientas de análisis de riesgo del proyecto mediante el uso de dos criterios y se puede aplicar para un análisis rápido y visual de proyectos ambientales en el sector hotelero.

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“…The movement of domestic and international visitors has an impact on society and culture, either directly or indirectly. Tourism can benefit a destination country economically (Mira et al, 2018), but it also has long-term consequences that improper management and planning can endanger society (Robert et al, 2009; Ranasinghe, 2014). It has left an indelible mark on the socio-cultural and socioeconomic environment.…”

Section: Socio-cultural Aspects On Tourists' Movementsmentioning

confidence: 99%

Rethinking Westernization in Destination: Tourists’ Perception of a Touristic City

Devkota

Paudel

Hamarneh

et al. 2021

JoTS

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The impacts of westernization are increasing globally in the tourism entrepreneurship practices. Understanding it contributes to the growth and sustainability of the business even in local touristic cities. This paper aims to judge tourists’ perception of westernization about one of the most important touristic cities – Pokhara, Nepal. Purposive sampling was used to collect responses from 248 tourists in Pokhara, which included both open and closed-ended questionnaires. In order to understand the perception of tourists and check the determinants about the prevalence of westernization among tourists, the cross-sectional descriptive study has been used, and Logit Regression Model is applied. The study reveals that 78.22% of the respondents find westernization has influenced tourism entrepreneurship up to a certain extent in Pokhara. Similarly, a majority (89.11%) of tourists reveal that they expect and enjoy local culture than their own culture in tourism destinations, where 95.56% of the tourists suggest preserving the local culture for the sustainability of tourism business in Pokhara. Results from the Ordered Logistic model show that westernization, problems faced in destination, the similarity of destination as per their expectation and level of tourists’ existence at destination play significant roles in their preferences to visit touristic destinations. This study indicates that the first two reduce tourists’ preferences while the latter two stimulate their preferences to visit Pokhara, Nepal. Therefore, entrepreneurs in Pokhara should identify, conserve, encourage, and maintain local socio-cultural traditions to have long-term tourism prosperity and development.

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A New Measure of the Quality of Tourism Product

Cited by 9 publications

References 33 publications

The Importance of Probabilistic Analysis in the Application of the Marketing Strategy of the Selected Brand

The Importance of Probabilistic Analysis in the Application of the Marketing Strategy of the Selected Brand

Environmental project management in the hospitality industry in Russia using the criteria "risk-profitability"

Rethinking Westernization in Destination: Tourists’ Perception of a Touristic City

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