“…Originally developed as a means to manage and analyse quantitative data, the last decade has seen attempts to expand the use of GIS towards more qualitative, particularly textual, data management and analysis (Gregory & Hardie, ; Jung & Elwood, ; Kwan & Knigge, ). Geo‐referencing techniques, for example, have been used to assign a spatial footprint to place names, adding value to these data and allowing the geographic information within them to be exploited when coupled with GIS technology (Goldberg, ; Gregory & Hardie, ; Wilson et al, ). In this respect, proponents of Qualitative GIS have emphasised the power inherent in its geo‐visualisation capabilities to promote and justify its use (Jones & Evans, ; Jung & Elwood, ; Knigge & Cope, ; Knigge & Cope, ; Kwan, , ; Yuan, ).…”