A new model for customer purchase intention in e-commerce recommendation agents

Roudposhti, Vahid; Nilashi, Mehrbakhsh; Mardani, Abbas; Štreimikienė, Dalia; Samad, Sarminah; Ibrahim, Othman

doi:10.14254/2071-8330.2018/11-4/17

Cited by 46 publications

(36 citation statements)

References 27 publications

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“…Also, H2 was found supported. The finding was in accord with previous studies (Roudposhti et al, 2018;Sweeney & Soutar, 2001). H4 is supported, perceived trust has a significant positive relationship on purchase intention at a 5% level and in line with previous studies (Thom, Hall & Pawlson, 2004;Brady et al, 2005;Chang, Chen & Lan, 2013).…”

Section: Resultssupporting

confidence: 94%

“…The need for getting feet healed is linked with customer purchase value. Consumer purchase value is an important element for consumer purchase intention in the health-related product (Roudposhti et al, 2018;Yu & Lee, 2019;Sweeney & Soutar, 2001). Thus, the following hypothesis between consumer purchase intention and consumer purchase intention is developed.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

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Consumers’ Purchase Intention Toward Ergonomic Footwear in Malaysia

Chong¹,

Tan²,

Mah

et al. 2020

IJFR

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Ergonomic footwear is a type of shoe specifically designed for consumers to treat foot problems. In accelerating concern on foot health nowadays, ergonomic footwear is introduced to fill the gap in the context of Malaysia. This study applied the Theory of Planned Behaviour and Expectancy-Value Theory to explore the consumers’ purchase intention toward ergonomic footwear. Targeted respondents were adults in Klang Valley, Malaysia aged from 21 years and above through judgmental sampling. A total of 221 responses were collected using a survey questionnaire from June to July 2018. This study found that utilitarian consumption, consumer perceived value and perceived trust have a significant positive relationship with the purchase intention. Meanwhile, the word-of-mouth shows the insignificant relationship between purchase intention. Word-of-mouth is unimportant might be due to contrary word-of-mouth spread by experienced customers, and perhaps the less tendency the consumers rely on word-of-mouth.

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Section: Resultssupporting

confidence: 94%

Section: Hypothesis Developmentmentioning

confidence: 99%

Consumers’ Purchase Intention Toward Ergonomic Footwear in Malaysia

Chong¹,

Tan²,

Mah

et al. 2020

IJFR

View full text Add to dashboard Cite

show abstract

“…Notably, purchase intention has been widely investigated in the marketing literature, for example, in the studies of Darsono and Huarng (2015), Harshini (2015), Kosarizadeh and Hamdi (2015), Sharifi fard et al 2016, Hajli et al (2017), Sabri (2019), andTeo, Leng, andPhua (2019). In addition, there are also numerous studies that investigated consumer online purchasing intention, such as those conducted by Bilgihan (2016), Lim, Heng, Ng, and Cheah (2016), Muda et al (2016), Nadeem, Andreini, Salo, and Laukkanen (2015), Krbová and Pavelek (2015), San, Omar, and Thurasamy (2015), Trisna and Sefnedi (2018), and Roudposhti et al (2018).…”

Section: Introductionmentioning

confidence: 99%

Is the Purchasing Behavior of Suburban Millennials Affected by Social Media Marketing? Empirical Evidence from Malaysia

Harun¹,

Husin²

2019

KOME

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An abundance of social media marketing research has been conducted on urban consumers, but notably, only a few attempts have been made in understanding suburban consumers, especially on low involvement products. Due to this lack of research, this study aims to understand how social media marketing influences online purchasing behavior of Millennials in suburban areas of low involvement products. This study adapts the theory of uses and gratification to justify online purchasing behavior among Millennials. This study also seeks to understand the role of consumer engagement as a moderator. A total of 384 respondents, aged between 18-35 years old who have experience purchasing low involvement products through online websites took part in this study. The results indicated that three (3) social media marketing dimensions, namely online communities, entertainment, and perceived trust, had significant effects on the Millennials' online purchasing behavior of low involvement products. However, consumer engagement did not moderate the relationship between social media marketing dimensions and the online purchasing behavior of Millennials regarding low involvement products. This study contributes to the integration of two new dimensions, namely entertainment and perceived trust in the concept of social media marketing. The findings have supported the uses and gratification theory, whereby Millennials in suburban areas inclined to choose their favorite online websites to fulfill their needs and wants. This finding also helped marketing managers to design their websites to cater to the unique trends of Millennials. Apart from that, this study also contributes to the marketing literature in relation to the space of low involvement products, consumer engagement, and Millennials' online purchasing behavior.

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“…Recommendation quality has a significant positive impact on customer satisfaction (Roudposhti et al, 2018). Because cognitive trust comes from accumulated knowledge and is based on performance-related attributes, an official account that consistently promotes high-quality articles can build strong cognitive trust among its readers (Y.…”

Section: International Journal Of Human Resource Studiesmentioning

confidence: 99%

Accelerating the Social Media Process: The Impact of Internet Celebrity Word-of-Mouth Communication and Relationship Quality on Consumer Information Sharing

Liu¹,

Fang²

2020

IJHRS

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With the rapid development of "Internet plus", the number of Internet users in China has increased rapidly, and the number of active users of social media software ranks first in the world. Large Numbers of network users are also potential consumer groups. Social media influences other consumers through consumer interaction and social interaction, and consumers are transformed into active information acquisition rather than passive information reception. Word of mouth marketing on social media has become one of the hottest research fields. Based on the information adoption model, this study explores the impact of internet celebrity word-of-mouth communication on consumer information sharing from four dimensions: internet celebrity word-of-mouth communication, relationship quality, face consciousness, and consumer information sharing and establishes a research model to provide references and suggestions for subsequent researchers and enterprise management.

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A new model for customer purchase intention in e-commerce recommendation agents

Cited by 46 publications

References 27 publications

Consumers’ Purchase Intention Toward Ergonomic Footwear in Malaysia

Consumers’ Purchase Intention Toward Ergonomic Footwear in Malaysia

Is the Purchasing Behavior of Suburban Millennials Affected by Social Media Marketing? Empirical Evidence from Malaysia

Accelerating the Social Media Process: The Impact of Internet Celebrity Word-of-Mouth Communication and Relationship Quality on Consumer Information Sharing

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