A New Path of Sustainable Development in Traditional Agricultural Areas from the Perspective of Open Innovation—A Coupling and Coordination Study on the Agricultural Industry and the Tourism Industry

Abstract

Background/Objective: The Chinese government is actively developing the rural economy and promoting the poverty alleviation campaign. The economic development of the traditional agricultural areas is essential to people’s basic livelihood and social stability. The tourism industry has been proven to be an effective approach to promote the regional economy. It has become a hot issue as to how to develop the tourism industry in rural areas. Methods/Statistical Analysis: Based on a corresponding index system, a coupling coordination model was established to explore the coupling and coordination development of the agricultural industry and the tourism industry in Henan province, a traditional agricultural area in China. Findings: The result revealed that although the coupling degree between the agricultural and the tourism industry from the year of 2009 to 2018 is relatively stable, the coordination degree shows a continuous rising trend from 0.278 to 0.921. This indicated that the agricultural industry and the tourism industry in Henan province continues to interact with and influence each other, and the comprehensive development level and the coordination degree of the two industries have been constantly improved. Implications: From the result, it can be seen that the integration development of the agricultural industry and the tourism industry could be a new path to develop the economy of rural areas. From the perspective of sustainable development, suggestions are proposed to optimize the agricultural industrial structure, extend tourism industry chain and construct support policy to develop a sustainable mode of the agricultural industry and the tourism industry.

Reaching for Customer Centricity—Wine Brand Positioning Configurations

“…It would be important for the future research to examine the effects that powerful territorial wine brands can have in creating new regional wine tourism markets as the most common extension of wine business. In this sense, creation of tourism brands has been identified as the way forward for the development of agriculture [123].…”

Community-Based Halal Tourism Village: Insight from Setanggor Village

“…The current social phenomenon of rural tourism has become a new development in the tourism industry domestically and abroad (Dolezal and Novelli, 2020;Gutkevych and Haba, 2020;Qiu, Zhou, and Kim, 2021). Rural tourism in several countries such as Malaysia, South Africa, Spain, Britain, the United States, Japan, Portugal, and Australian tourism are stimulants capable of revitalizing the rural economy.…”

The role of stakeholder in community based tourism (cbt)-based tourist village in Gentungan Village, Gondangrejo Sub District, Karanganyar Regency

“…Innovation development [19] with a community empowerment approach [20] that increases the capacity of knowledge and skills [21] is able to increase the participation [22] of various stakeholders to encourage the success of tourism destinations [23]. Each of stakeholders plays their own role to form cooperation [24] in achieving mutually agreed goals [25].…”