This paper aims to present a novel multiple attribute group decision-making process under the intuitionistic multiplicative preference set environment. In it, Saaty’s 1/9-9 scale is used to express the imprecise information which is asymmetrical distribution about 1. To achieve it, the present work is divided into three folds. First, a concept of connection number-based intuitionistic multiplicative set (CN-IMS) is formulated by considering three degrees namely “identity”, “contrary”, and “discrepancy” of the set and study their features. Second, to rank the given number, we define a novel possibility degree measure which compute the degree of possibility within the given objects. Finally, several aggregation operators on the pairs of the given numbers are designed and investigated their fundamental inequalities and relations. To explain the presented measures and operators, a group decision-making approach is promoted to solve the problems with uncertain information and illustrated with several examples. The advantages, comparative, as well as perfection analysis of the proposed framework are furnished to confirm the approach.