A new proposed model for tourists' destination image formation: the moderate effect of tourists' experiences

Abstract

PurposeThis study's goal is to look at how visitors' experiences affect the indirect links between the destination's extrinsic motivations (DEMs) and tourists' intrinsic motives (TIMs), on the one hand, and the perceived destination image (PDI), on the other.Design/methodology/approachUsing structural equation modeling, 613 tourists from different nationalities were used to test the five hypotheses.FindingsThe research results revealed that second-order destinations' extrinsic motivations directly impact TIM and PDI. It also showed that tourists' experiences as moderators reduce the direct effect of DEM on PDI for first-time visitors compared to repeat visitors. Moreover, it increases the direct effect of TIM on PDI for repeated visitors.Practical implicationsDestination managers can fix the problems that hurt their reputations and images by hiring police officers in tourist areas and cleaning tourist places. In the same way, destination managers and travel agencies should use AI tools to create social media marketing campaigns focusing on natural and historical monuments. Also, the marketing plans should stress the value for money (for example, lodging, food and attractions’ cost). Finally, destination marketers can make programs for repeat visitors, focusing on DEM and TIM.Originality/valueThis article tries to fill a gap in the research on PDI formation in emerging markets as a modern technique in destination marketing by using the push-intrinsic and pull-extrinsic theories. It also looks at how the tourists' experiences moderate the direct link between DEM, TIM and PDI. Lastly, this study examines how TIM affects a destination's image in emerging markets.

Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement

“…In this regard, our focus on the role of destination gender adds theoretical value to current knowledge that supports in diverse directions the impact of customer gender on brand stereotypes, but it does not uncover the influence of destination masculine traits (vs feminine). The results, in particular, emphasize the relative diagnosticity of destination femininity and masculinity in forming place perceptions, which is consistent with SR theory, which posits that gender expectations extend to destinations as brands (Hamdy et al. , 2023a).…”

“…Egypt is the furthermost prevalent visitor destination in the Middle East and North Africa (MENA) region (Hamdy et al ., 2023a). The Egyptian travel sector contributes to approximately 11.4% of the nation's gross domestic product (GDP) and offers around 12.6% of both indirect and direct employment prospects in Egypt.…”

The Mediating Role of Open Innovation in the Relationship Between Organizational Justice and Organizational Pride in Egypt’s Healthcare Sector

“…The larger component accounted for 42.13 percent of the total variance. No one-factor accounts for more than half the variance [34]. The investigation determined that CMB was not significant.…”

COVID-19, destination image, and destination visit intention: unpacking the impacts of familiarity, generation, and gender amidst COVID-19

“…The third section examined visit intentions using three items from Yoo et al (2022). The fourth segment examined DI using eight items from Hamdy et al (2023a). The fifth part evaluated destination familiarity using five items from Chi et al (2020) on a five-point Likert scale (1 = strongly disagree, 5 = strongly agree), as shown in Appendix 1.…”

“…Given the backdrop of heightened risk and uncertainty during the COVID-19 pandemic, researchers have started to investigate the factors that shape individuals' travel decisions (Yıldırım and Gu ¨ler, 2022). According to Hamdy et al (2023a), the image of a destination is a critical factor in selecting it. In this regard, Nazir et al (2021) state that pandemic diseases can negatively impact on the perception of a destination's image.…”