“…Despite its distinguished pedigree in finance research (Lintner, 1956), this approach had largely fallen out of favor in the field. Recent examples of papers returning to survey methods include Greenwood and Shleifer (2014), Kuhnen and Miu (2017), Kuchler and Zafar (2019), Choi and Robertson (2020), Das, Kuhnen, and Nagel (2020), Giglio et al (2020Giglio et al ( , 2021, Chinco, Hartzmark, and Sussman (2021), and Liu et al (2021). 2 Although surveys are a useful tool for gaining insights about individual investors, they are often less informative about the determinants of prices and aggregate quantities because very wealthy investors, who possess a disproportionate share of the economy's assets, are usually a tiny fraction of survey samples.…”