A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior

Spais, George; Jain, Varsha; Dwivedi, Yogesh K.; Viglia, Giampaolo; Carlson, Jamie

doi:10.1002/cb.2446

J of Consumer Behaviour

2024

DOI: 10.1002/cb.2446

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A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior

George Spais,

Varsha Jain,

Yogesh K. Dwivedi

et al.

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A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior

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References 19 publications

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