“…Furthermore, it is often assumed that family firms either seek to minimize risk by engaging in a low-involvement export mode or try to maximize control via FDI (Pukall and Calabr o, 2014). The international joint venture (IJV), an equity-based partnership between a foreign entrant and a local entity requires collaboration on every aspect of the internationalization endeavor-the partners share investments, profit/losses, risk as well as decision-making authority, according to their shares in the joint venture (Geringer, 1991;Welcher, 2019). When executed properly, an IJV creates complementarity and provides great benefits for the entering firm such as local market knowledge, easier market access, network relationships and others, especially in uncertain and challenging markets (Bruneel and De Cock, 2016).…”