A Note on the Relationship of Price and Imputed Quality

The Quality of Price as a Quality Cue

“…Yet, evidence continued to mount that price might have attractive as well as aversive properties. In the Economics-oriented literature (Leavitt 1954;Tull, Boring and Gonsoir 1964;Gabor and Granger 1966) as well as in the emerging empirical tradition in Marketing and Consumer…”

Buying behavior over a defined product

“…showed that "respondents tended to choose the his priced brands of products perceived to be heterogeneons." (17) This suggests that the first hypothesis might well explain purchasing over a ticket range. However David Gardiner, testl,s price perception to toothpaste and mens clothing; found that when other information cues are introduced thi~ price relationship (18) is replaced by a brand quality relation~hlp and further Robert A. Peterson found that even with a minimal amount of information this will tend to be used in preference to a price cue.…”

The impacts of country of origin, price, and brand on consumer behavior toward cosmetics products: A review of Vietnam

“…The influence of price on consumer behavior -At first a great number of researches have been conducted into the price-quality relationship, most of which are examined under the situations that different prices are the only information applied to respondents (McConnell, 1968;Olander, 1969;Tull, Boring, & Gonsior, 1964) and a positive price-quality relationship was found. In other words, consumers would take price as an indicator or signal to rate the product quality (Erikson & Johansson, 1985;Parvin & Chowdhury, 2006) because they believe that the interaction between supply and demand is shown in and contributes to formation of price (Grewal, Krishnan, Baker, & Borin, 1998).…”