“…In addition, many other linear polyenes, particularly donor-acceptor linear polyenes because of their ability to undergo intramolecular charge transfer (ICT) in the excited state are considered useful materials in several applications such as luminescence, nonlinear optics, dye-sensitized solar cell, etc. [6][7][8][9][10]. In order to understand the exact nature of the electronically excited state properties of linear polyenes, donor-acceptor molecules based on α,ω-diphenylpolyene [Ar(CH = CH) n Ar] framework, like 1,2-diphenylethene [Ar(CH = CH)Ar, DPE, stilbene], 1,4-diphenylbutadiene [Ar(CH = CH) 2 Ar, DPB], 1,6-diphenylhexatriene [Ar(CH = CH) 3 Ar, DPH] and other longer homologues have been extensively studied as models of photobiologically significant linear polyenes like retinal, carotenoids and their lower homologues [11][12][13][14][15][16][17][18][19][20].…”