With the rapid development of modern computer technology, information communication, etc., fruitful achievements have also been made in digital media technology, which has gradually penetrated all walks of life. In the related design and production process of animation TV works, the integration of digital media technology allows richer contents and forms of animation and brings more real visual enjoyment to the audience. Digital media technology has driven the design and production of animated TV works. In this paper, mainly the related development of digital media technology is expounded and analyzed. Its application in animated TV design is studied for reference only.