2023
DOI: 10.1038/s41598-023-47177-7
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A novel ensemble approach for estimating the competency of bank telemarketing

Wei Guo,
Yao Yao,
Lihua Liu
et al.

Abstract: Having a reliable understanding of bank telemarketing performance is of great importance in the modern world of economy. Recently, machine learning models have obtained high attention for this purpose. In order to introduce and evaluate cutting-edge models, this study develops sophisticated hybrid models for estimating the success rate of bank telemarketing. A large free dataset is used which lists the clients’ information of a Portuguese bank. The data are analyzed by four artificial neural networks (ANNs) tr… Show more

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Cited by 3 publications
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